About Us
About Us - LivUP
Back in 2018, Jason William Smith founded LivUP in Toronto with one simple mission: to make every home more convenient, functional, and comfortable.
Over the past 6 years, LivUP has grown from an offline home goods store into a trusted destination for practical home essentials. With nearly 2 million household products sold, we’ve helped customers upgrade their homes with smart, simple, and useful solutions.
Today, LivUP is moving online — making it easier than ever to discover products that help you level up your home.
We’re Building The No.1 Home Convenience Store
At LivUP, we believe home upgrades should not be complicated. You should not have to spend hours searching for the right products or wondering whether something will truly make your life easier.
That is why we curate practical, high-quality, and easy-to-use home products designed to support modern living. Every item we offer is chosen with purpose: to help you save time, organize better, live more comfortably, and enjoy your home more every day.
Our goal is clear:
to become the No.1 destination for convenient home and lifestyle essentials — helping you level up every corner of your home.
Convenience For Every Home
Every home is different, but we all want the same thing: a space that feels comfortable, functional, and truly ours.
Whether you are refreshing your kitchen, organizing your bedroom, improving your bathroom, or finding small tools that make daily routines smoother, LivUP is here to make the process simple and enjoyable.
We are not just selling home goods.
We are helping people create homes that work better for real life.
Our Mission
To Make Home Upgrades Simple, Smart & Accessible
LivUP was created to help people transform their homes without stress. We bring together products that solve everyday problems, add comfort, and make your space feel more complete.
From small improvements to big lifestyle changes, we want every LivUP product to bring you one step closer to a home you love.
What We Stand For
LivUP Convenience First
We believe the best home products are the ones that make life easier. Every item in our store is selected to bring real convenience to your daily routine.
LivUP Practical Quality
A beautiful home also needs products that last and perform well. We focus on practical, reliable, and useful items that fit naturally into everyday living.
LivUP Smart Home Upgrades
We are always looking for clever solutions that help you organize better, save space, save time, and enjoy a more efficient lifestyle at home.
LivUP Everyday Comfort
Home should be your easiest place to relax, recharge, and feel yourself. Our products are designed to support comfort in simple but meaningful ways.
Welcome To LivUP
After 6 years of serving customers offline, LivUP is proud to begin a new journey online.
We are here to make home shopping easier, smarter, and more inspiring — so you can spend less time searching and more time enjoying the home you are building.
LivUP — Level Up Your Home.