Privacy Policy
Updated on August 28, 2023
At LivUP — hereinafter referred to as “LivUP,” “we,” “us,” or “our” — we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, share, and protect your information when you visit our website, place an order, create an account, contact us, or interact with our online store and services.
By using our website and services, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We collect information that helps us provide our products and services, process orders, improve your shopping experience, and communicate with you.
Information You Provide to Us
We may collect personal information when you:
- Create an account
- Place an order
- Add items to your cart
- Subscribe to our newsletter
- Contact customer support
- Submit a review
- Complete a form, survey, or promotion
- Interact with us through email, chat, or social media
This information may include:
- Your full name
- Email address
- Phone number
- Shipping address
- Billing address
- Order details
- Payment-related information
- Account login details
- Product reviews or feedback
- Any information you choose to provide when contacting us
Payment Information
When you place an order, payment information such as credit card details or other payment data may be collected and processed by our trusted payment providers.
LivUP does not store full credit card numbers or complete payment credentials on our servers. Payment processing is handled securely by third-party payment processors.
Automatically Collected Information
When you visit our website, we may automatically collect certain information, including:
- IP address
- Browser type
- Device type
- Operating system
- Pages viewed
- Products searched or viewed
- Time spent on pages
- Referring website
- Clicks, scrolling activity, and other browsing behavior
- Approximate location based on device or IP address
- Cookie and tracking data
This information helps us understand how visitors use our website and improve performance, product recommendations, advertising, and customer experience.
2. How We Use Your Information
We use your personal information to operate, provide, and improve our services.
This includes using your information to:
- Process and fulfill your orders
- Deliver products to your shipping address
- Process payments and prevent payment fraud
- Send order confirmations and shipping updates
- Respond to customer service requests
- Manage returns, exchanges, and refunds
- Create and manage your account
- Improve our website, products, and services
- Personalize your shopping experience
- Recommend products that may interest you
- Send promotional emails, offers, and newsletters
- Run surveys, campaigns, or loyalty programs
- Detect and prevent fraud, abuse, or unauthorized activity
- Comply with legal, tax, accounting, and regulatory obligations
3. How We Collect Information
We collect information in the following ways:
Directly From You
We collect information when you voluntarily provide it to us, such as when you place an order, register an account, contact us, or subscribe to marketing communications.
Automatically Through Technology
We collect certain information through cookies, pixels, analytics tools, and similar tracking technologies when you browse our website.
From Third Parties
We may receive information from third-party service providers, such as:
- Payment processors
- Shipping carriers
- Fraud prevention tools
- Marketing platforms
- Analytics providers
- Customer support platforms
For example, shipping carriers may provide delivery updates, and payment processors may provide payment confirmation details.
4. Cookies and Tracking Technologies
LivUP uses cookies and similar tracking technologies to improve your shopping experience.
Cookies are small text files stored on your browser or device. They help us recognize your device, remember your preferences, keep items in your cart, analyze website traffic, and personalize content and advertising.
We may use cookies to:
- Keep you signed in
- Remember items in your cart
- Save your preferences
- Analyze website traffic
- Improve website performance
- Show relevant advertisements
- Measure marketing campaign performance
You can control or disable cookies through your browser settings. However, if you disable cookies, some parts of our website may not function properly, including shopping cart and checkout features.
We may use third-party tools such as Google Analytics, Meta Pixel, TikTok Pixel, or other advertising and analytics services to help us understand website activity and improve our marketing.
5. How We Share Your Information
LivUP does not sell your personal information.
We may share your information only when necessary to provide our services, operate our business, comply with the law, or protect our rights.
We may share information with:
Service Providers
We may share necessary information with trusted third-party service providers, including:
- Payment processors
- Shipping and delivery carriers
- Order fulfillment providers
- Email marketing platforms
- Website hosting providers
- Analytics providers
- Advertising platforms
- Customer support tools
- Fraud prevention services
These providers are only allowed to use your information to perform services on our behalf.
Shipping and Delivery Partners
To deliver your order, we may share your name, shipping address, phone number, and order details with delivery companies or logistics partners.
Payment Providers
Payment information is processed securely by third-party payment providers. LivUP does not store full credit card details.
Legal and Safety Purposes
We may disclose information if required to:
- Comply with applicable laws or legal requests
- Enforce our Terms of Service
- Protect LivUP, our customers, or others
- Prevent fraud, security threats, or illegal activity
- Respond to government or law enforcement requests
Business Transfers
If LivUP is involved in a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, customer information may be transferred as part of that transaction, subject to applicable privacy laws.
6. How We Protect Your Information
We take reasonable technical, administrative, and organizational measures to protect your personal information.
These measures may include:
- Secure data transmission technologies
- Encryption where appropriate
- Limited employee access to personal data
- Secure payment processing through trusted providers
- Fraud detection tools
- Internal policies to protect customer information
- Working with service providers that maintain appropriate security standards
However, no method of transmission or storage over the internet is completely secure. While we work to protect your information, we cannot guarantee absolute security.
You are responsible for keeping your account login details confidential and for logging out when using shared devices.
7. Advertising and Marketing
We may use your information to send you promotional emails, offers, product updates, and marketing communications.
You may opt out of marketing emails at any time by clicking the unsubscribe link in our emails or contacting us directly.
Even if you unsubscribe from marketing emails, we may still send you non-promotional messages, such as:
- Order confirmations
- Shipping updates
- Return or refund information
- Account-related notices
- Customer service responses
- Legal or policy updates
We may also use advertising platforms such as Google, Meta, TikTok, Pinterest, or other partners to show relevant ads based on your interaction with our website.
8. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information.
These rights may include:
- The right to access your personal information
- The right to correct inaccurate information
- The right to request deletion of your personal information
- The right to object to certain processing activities
- The right to withdraw consent where processing is based on consent
- The right to opt out of marketing communications
- The right to request a copy of your personal data
- The right to limit certain uses of your information
To exercise your rights, please contact us using the contact information provided below.
We may need to verify your identity before processing your request.
9. Account Information
If you create an account with LivUP, you may be able to access, update, or correct some of your personal information by logging into your account.
This may include:
- Name
- Email address
- Password
- Shipping address
- Billing address
- Order history
- Communication preferences
If you want to delete your account, please contact us. We may retain certain information where required by law, for fraud prevention, dispute resolution, tax, accounting, or legitimate business purposes.
10. Data Retention
We keep your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy.
This may include retaining information to:
- Complete orders and provide customer support
- Maintain transaction records
- Comply with legal, tax, and accounting obligations
- Resolve disputes
- Prevent fraud and abuse
- Enforce our agreements
- Improve our services
When your information is no longer needed, we will delete, anonymize, or securely store it according to applicable laws.
11. International Users
LivUP may process and store information in countries other than where you live. These countries may have data protection laws that differ from those in your location.
By using our website and services, you understand that your information may be transferred to, stored, and processed in countries where our service providers or business operations are located.
We take appropriate steps to protect your information in accordance with this Privacy Policy and applicable law.
12. Users from the European Economic Area, United Kingdom, or Switzerland
If you are located in the European Economic Area, United Kingdom, or Switzerland, you may have rights under applicable data protection laws, including the GDPR or similar regulations.
These rights may include:
- Accessing your personal data
- Correcting inaccurate data
- Requesting deletion of your data
- Restricting or objecting to processing
- Requesting data portability
- Withdrawing consent
- Filing a complaint with a data protection authority
We process personal information based on one or more legal bases, including:
- Performance of a contract, such as processing your order
- Your consent, such as for marketing communications
- Our legitimate interests, such as improving our services and preventing fraud
- Compliance with legal obligations
To exercise these rights, please contact us.
13. Users from California
If you are a California resident, you may have rights under the California Consumer Privacy Act and California Privacy Rights Act, where applicable.
These rights may include:
- The right to know what personal information we collect
- The right to access your personal information
- The right to request deletion of your personal information
- The right to correct inaccurate personal information
- The right to opt out of the sale or sharing of personal information
- The right to limit the use of sensitive personal information
- The right not to be discriminated against for exercising privacy rights
LivUP does not sell your personal information for money.
However, some advertising or analytics activities may be considered “sharing” under certain privacy laws. You may contact us to request more information or opt out where applicable.
14. Users from Nevada
If you are a Nevada resident, you may request that we do not sell certain personal information. LivUP does not sell personal information for monetary consideration.
If you still wish to submit a request, please contact us using the information below.
15. Children’s Privacy
LivUP does not knowingly collect personal information from children under the age of 13.
Our website and services are intended for users who are at least 18 years old or who use the website under the supervision of a parent or legal guardian.
If we learn that we have collected personal information from a child without appropriate consent, we will take steps to delete that information.
16. Third-Party Links
Our website may contain links to third-party websites, apps, or services.
We are not responsible for the privacy practices, content, or security of those third-party websites. We encourage you to review their privacy policies before providing any personal information.
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations.
When we update this Policy, we will revise the “Updated on” date at the top of this page.
Your continued use of our website after any changes means you accept the updated Privacy Policy.
18. Contact Us
If you have any questions, requests, or concerns about this Privacy Policy or how LivUP handles your personal information, please contact us:
LivUP Customer Support
Email: support@livup.com
LivUP is committed to protecting your privacy and providing a safe, transparent, and reliable shopping experience.